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Brewers, in a competitive market, you need need to stand out from the crowd....

Amid all the press releases, beer samples, glassware, brewery tours, bottle openers and assorted swag it may be time for something a bit different. This is one of our best marketing ideas for breweries and it’s based on years of working with food and drink producers.

marketing ideas for breweries

What’s the story?

We hear inspiring stories every week from breweries about how they got started in the brewing trade. A shift in circumstances, a health scare, a eureka moment; everyone’s experience is different but they all share a common thread: a desire to make a change.

We can help you make the change.

You ready?

Now is a great time to catch the eye of new craft beer fans. With stylish branded jute bags carrying your logo around, you’ll benefit from free advertising that helps increase sales.

Jute Bottle Bags:

Promoting your business with a branded bottle bag made from jute is a no-brainer.

People genuinely love to be a part of something they are passionate about and are happy to show off your beer by carrying and using a branded bag.

How it works

Design:  

Either you supply logos, designs or text to us, or we create a design based on your brand, featuring an eye-catching illustration, design, logo or message. Great designs can be simple, striking, funny or complex. We can give you the measurements of the print area, depending on the bag.

Colour & Style: 

While natural jute is a popular choice, we have seen colourful jute bags create a real buzz in retail. Perhaps you could offer two or three colours that customers can collect?

Think about how the bags are going to be used and the size they’ll need to be.

Our jute six wine bottle carrier is a great all-rounder bag and fits six large bottles comfortably with no clinking.

The smaller jute beer bottle bags are also popular, particularly for events. They provide a great way to package or gift six beer bottles and can of course be re-used.

Quantity:

You’ll need to consider how many you’re likely to sell? How much will you charge? Where will you offer them for sale? Or will you give them away as an incentive to spend more in store?

Design, style and quantity agreed, we’ll get your bags printed and delivered.

Costs: 

The costs will vary depending on type of bag and size of print. We can provide an accurate quote in advance so you know when you start making profit after covering costs.

Some customers sell their branded bottle bags for £4-£8 each. Others have tripled their bottled beer sales by offering a free jute bottle bag when six bottles are purchased together.

Share the cost: 

Still not sure about your budget? We’ve seen clients work in partnership with other local businesses to share the cost. For example, local companies pay a small amount (£50-£100) to have their logo and contact details included on the bag.

This is a win-win situation for both parties, as there is no other advertising platform out there with such longevity. What better way to promote your beer and/or business than being carried around your local high street, used in the supermarket or out and about at the park?

All it takes is a few phone calls but you’ll be rewarded for your hard work.

Highlight your credentials:

Jute is an eco-friendly material. No plastic pollution, no need to recycle, it just biodegrades when the user has finished with it.

Show off your environmental credentials and go jute this festive season.

marketing ideas for breweries

Get in touch today

Request a quote, shop the bottle bags (below) or give us a call to get started with your printed Christmas bottle bag.

Looking for more inspiration? See how a national chain of stylish pubs and hotels is using printed bags to raise brand awareness. Read more about Young’s Pubs.

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